We have designed numerous editions of the NFU Life magazine over the years which led to us being asked to produce a specially targeted magazine for NFU's clients with estates and large manor houses.
We approached the design by creating a sub identity for the newsletter using a regal candle holder as the identifier. The cover had a wrap-around fold which sealed the magazine. Inside the magazine we created a bespoke style of illustration to coincide with the stories.
As the newsletter is aimed at a higher net worth client we wanted to make sure we used a heavy and high quality uncoated paper stock. With all of these small nuances we ensured that the end product was unique to the reader whilst retaining the brand essence.
- Brand Identity
- Magazine Design
- Print Consultancy